Bord Bia has appointed two new market specialists to focus on North America, with Adam Hannon joining as the Meat and Foodservice Market Specialist and Daragh Flanagan as the Drinks Market Specialist.
Hannon, who joins from Lidl Ireland, will oversee the foodservice channel across all product categories and support client companies in developing their presence in North America.
Flanagan, who previously worked for Diageo Ireland and Jameson, will work to connect Irish companies with key customers in the market and support the growth of the Irish brewing and distilling industry.
These appointments are part of Bord Bia’s strategy to expand services to Irish companies operating in the US and create new routes to market in North America, with Irish food and drink exports to the US valued at €1.5bn last year.
