- Brack Tours received Silver certification from the Sustainable Tourism Network.
- The company targets a 5pc cut in electricity and gas consumption.
- Waste reduction reached 33pc in 2024 against a 6pc target.
- Staff take part in annual volunteer days and clean-up initiatives.
- Tours follow site-specific rules at locations such as the Cliffs of Moher.
Brack Tours has been awarded Silver Sustainable Tourism Network Certification, and the company continues to implement its environmental targets. The certification followed an independent audit that examined the operator’s practices. Brack Tours worked towards the award for nearly two years.
The business set measurable goals that include a 5pc reduction in electricity and gas use and a 4pc reduction in water consumption. It installed solar power for 20pc of office supply and uses LED lighting together with smart HVAC systems. Brack Tours completed a carbon footprint calculation and offset remaining emissions through a Gold Standard project.
Staff participated in volunteer days and community clean-ups. The company applies a hub-and-spoke model for tours to limit travel emissions and trains team members in Leave No Trace principles. Waste reduction efforts already delivered a 33pc cut in general waste in 2024.
Rob Rankin shared “Brack Tours has shown outstanding dedication to embedding sustainability across its operations.”
Nuala Saul shared “We are absolutely thrilled to receive Silver Certification from the Sustainable Tourism Network.”
