Celebrity Cruises is launching “Nothing Comes Close,” a new brand positioning and identity, set to debut globally on April 8, encompassing all aspects from media and advertising to travel advisors and onboard experiences.
The brand aims to highlight the unparalleled nature of Celebrity vacations, emphasizing the exceptional service, entertainment, activities, and overall guest experience that sets them apart.
Employing a visual concept called “True Eye View,” the new approach will showcase a Celebrity cruise from the guests’ perspective, capturing the essence of their vacation.
Michael Scheiner, the senior vice president and chief marketing officer of Celebrity Cruises said: This isn’t just a brand campaign. This is who we are. It embodies the spirit of what sets a Celebrity Cruises vacation apart. The creative direction captures and conveys the elevated emotions and transformative experiences that guests enjoy from the moment they step onboard Celebrity Cruises, where every detail is elevated beyond their expectations.”
