Century Cruises has entered the international market by partnering with United Waterways for operations and infrastructure development in Europe.
The agreement aims to attract guests to premium river cruise experiences along Europe’s rivers, marking a milestone in Century’s expansion. A key element of the partnership is the construction of the new Century Star by Dutch shipbuilder Damen.
Alex Ye, CEO of Century Cruises, declared that Europe represents a strategic growth market for the company.
Alex Ye shared, “Europe represents a strategic growth market for us. We benefit from its deep expertise in infrastructure and compliance. We’re proud to support Century Cruises in its global expansion. Together, we aim to elevate the river cruising experience for Century’s guests. The partnership reflects a shared commitment to innovation, sustainability, and delivering exceptional cruise experiences globally.”
