- The campaign compares match attendance costs with destination visits.
- Flights to see Mexico cost $429.
- Flights to see England cost $779.
- Flights to see Portugal cost $799.
- The promotion targets fans travelling to the US, Mexico and Canada.
Air Transat has launched a marketing campaign that compares the cost of attending World Cup matches with the price of visiting the host countries.
The campaign highlights flights to watch Mexico at $3,563 versus seeing Mexico at $429, to watch England at $3,402 versus seeing England at $779, and to watch Portugal at $3,870 versus seeing Portugal at $799. The campaign targets football fans ahead of the tournament in the US, Mexico and Canada.
