Cruise Ireland and Cruise Britain have signed a Memorandum of Understanding (MOU) to collaborate and drive growth in the cruise business sector
The agreement focuses on promoting and developing cruise tourism through joint marketing campaigns and cooperation in areas such as regulatory framework and environmental sustainability
Conor Mowlds, chair of Cruise Ireland, said “this agreement signifies the strong intent to foster connections across borders and seas to bolster our positioning for future tourism and economic growth. Cruise calls provide essential transient tourism – shorter stays, an injection of economic activity to regions without putting additional pressure on the hospitality sector for the need of bed nights. Onshore spending averages over €80 per passenger and almost €30 per crewperson, highlighting the substantial economic benefits for the regions. The partnership between Cruise Ireland and Cruise Britain holds promise for driving economic growth, job creation, and sustainable tourism across our islands.”
Ian McQuade, chair of Cruise Britain said: “Cruise Britain welcomes this MoU which marks a real step change in the working relationship between Britain and Ireland’s shoreside cruise businesses.”
