Fréamh, pronounced ‘fray-uv’, launches mid-November exclusively at spas in Castleknock Hotel Dublin, The Heritage Laois, Faithlegg Waterford, and Killashee Kildare.
Collection features 10 ritual treatments and 14 retail products inspired by earth, sea, air, and shoreline elements.
Champion jockey Rachael Blackmore is acting as brand ambassador. Products use 100pc natural ingredients with average 50pc organically certified, cruelty-free, vegan, and low-impact packaging. Sustainability initiatives include local sourcing, electric B2B deliveries, and minimal plastic use.
The FBD Hotel Group consists of five hotels in Ireland, Castleknock Hotel, The Heritage Portlaoise, Killashee Hotel, Faithlegg Hotel, and Grand Hotel Malahide and two resorts in Spain, La Cala in Mijas and Sunset beach Club in Benalmadena.
Fréamh is pronounced ‘fray-uv’, the press release helpfully points out.
