Fred. Olsen Cruise Lines experienced a surge in sales following the launch of its autumn/winter 2026 programme and new pricing on Tuesday.
The updated pricing strategy includes benefits such as full board dining, selected drinks at lunch and dinner, and gratuities as part of the upfront cruise fare.
The revised offerings include over 30 new voyages to popular destinations like the Mediterranean, French Riviera, and the Caribbean.
Sales increased by 7pc compared to the previous best day post-pandemic, reflecting strong demand for itineraries like the Fleet Fiesta sailings in Gran Canaria and the Captain’s Mystery Cruise.
Geoff Ridgeon, head of sales at Fred. Olsen Cruise Lines, shared: “This day of record-breaking sales is a testament to all of the hard work and commitment of our teams here at Fred. Olsen Cruise Lines to deliver a package and product that is of real value to our guests.”
“Not only have our teams curated an exceptional program of sailing for fall/winter 2026, but we have listened to feedback from both our guests and agents to make our pricing simpler, clearer and more inclusive, to offer better value for money than ever,” added Ridgeon.
“I’d like to thank our trade partners for really getting behind this launch and for making it such a great success. We look forward to welcoming your customers onboard for an exciting program of sailing in 2026 and beyond.”
