Hapag-Lloyd extends bilingual service to all five ships in its fleet

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  • Hapag-Lloyd extended bilingual German and English service to all five ships since January.
  • The change covered three expedition vessels and two Europa ships.
  • Previous bilingual operations ran only on Europa 2 and Hanseatic Inspiration.
  • Expedition vessels saw strong demand from Asian groups for Antarctica.
  • Winter programmes rotated ships between Northern Europe, the Indian Ocean, and other regions.

Hapag-Lloyd has extended bilingual service to all five ships in its fleet. The company implemented German and English operations across the entire fleet since January. The move applied to three expedition vessels and two Europa ships.

The 135-year-old cruise line previously offered bilingual service only on Europa 2 and Hanseatic Inspiration. Extension to Europa, Hanseatic Nature, and Hanseatic Spirit required adjustments to menus and guest contact roles. Lisa Wilken from Hapag-Lloyd Cruises noted the focus on personal service for international guests.

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The expedition vessels attracted demand from Asia with groups from China and Taiwan interested in Antarctica routes. Winter deployments diversified with ships rotating to the Baltic, Norway, Madagascar, and the Seychelles. The Europa featured a culinary programme with chef Kevin Fehling.

Lisa Wilken shared “The most important news is that we are bilingual now every ship. Since January the three expedition vessels and the two Europa ships are fully bilingual. Especially now on the Europa we are getting more international clients.”

For us it’s really personal service. Especially on the Europa it’s really a chance for us to show this great vessel to the world again.”

With the expedition vessels there’s strong demand from Asia. Many people really want to go to Antarctica. We have had some Chinese groups and Taiwanese groups and momentum continues to pick up.”

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