The ITB Berlin Convention 2025 aims to address challenges in the tourism industry, with a focus on digital transformation and sustainability from 4 to 6 March at the Berlin Exhibition Centre.
The convention offers live streaming of sessions and engaging forums on topics such as data management, social media marketing, and the implications of AI in travel.
Speakers will cover areas such as sustainability, technology, and corporate culture, offering innovative ideas to shape the future of travel.
Speakers include Zurab Pololikashvili Secretary-General and Zoritsa Urosevic at UN Tourism, at UN Tourism, and Julia Simpson of the WTTC, will present their insights during the event across four stages. Maja Göpel will explore the intersections of technology and sustainability, while industry leaders will share insights on strategic priorities and trends.
Richard Quest of CNN will moderate numerous sessions, bringing diverse perspectives to the discussions and contributing to the transformative dialogue in the tourism sector.
- Ole James Abel, Managing Director at Beckerbillett GmbH, Hussain Afeef, Maldives Association of Tourism Industry, Maria Afsar Nazari, Jahanzeeb Ahmed, CCO at BeCause, Sabeeha Ahmed, Maldives Marketing & Public Relations Corporation, Sven Ahrens, Senior Advisor | M&A | Ex-Managing Director Floyt Mobility (Billiger-Mietwagen | CamperDays ) | Weg.de | Investor NuCOm Group | 7Travel at Self-employment, Shabib Al Maamari, Managing Director at Visit Oman, Jassim Al Mahmoud, Director at Visit Qatar, Osamah Alnuaiser, Senior Vice President, Marketing and Corporate Communications at Riyadh Air, Iztok Altbauer, Director, Peter Altmann, Vice President Mobility & Travel Protection at Amadeus, Ivor Ambrose, Managing Director at European Network for Accessible Tourism (ENAT), Gunta Anca, Vice president at European Disability Forum, Alisson Andrade, Patrick Andrae, Co-Founder & CEO at HomeToGo, Jennifer Andre, Vice President, Business Development, Expedia Group Media Solutions at Expedia Group, Jana Apih, CEO at Green Destinations Foundation, Denitsa Arabadzhieva, Area Director, Central, Southern and Eastern Europe at Singapore Tourism Board, His Excellency Abed Al Razzaq Arabiyat, Director of Jordan Tourism Board, Kingdom of Jordan at Director of Jordan Tourism Board, Kingdom of Jordan, Thom Arkestål, Head of Media Insights, EMEA at Microsoft Advertising, em. Wolfgang Arlt, Director of Meaningful Tourism Centre at China Outbound Tourism Research Institute (COTRI), David Armstrong, CEO & Co-Founder at Holiday Pirates Group, Rebecca Armstrong, Head of Impact and Development at The Travel Foundation, Oddný Arnarsdóttir, Head of Visit Iceland at Visit Iceland, Neha Arora, Founder & CEO at Planet Abled, Daniel Attard, Naif Awlia, Tourism & Engagement Director at Diriyah Company,
- Hannah Babineau, Olaf Backofen, Head of Global Retail Partnerships Lufthansa Group at Lufthansa Group, Director Jeff Baierlein, Director at Viristar, Alex Bainbridge, CEO at Autoura, Joel Diaz Barros, Antonio Garzón Beckmann, Founder and CEO at NutriHotel, Vincent Beckmann, Dimitri Belov, Benny Thomas, Ayurveda & Health Tourism Magazine, Matthias Beyer, Managing Director at mascontour GmbH, Shradha Bhatia, Chief Growth Officer at Withlocals, Vikas Bhola, CEO at Neoke, Guy Bigwood, CEO and Chief Changemaker at Global Destination Sustainability Movement, Jens Bischof, President at German Aviation Association (BDL) & CEO Eurowings Aviation GmbH, Beat Blaser, Managing Partner at Falkenstein Ventures, Thomas Bömkes, Geschäftsführer at Diversity Tourism GmbH, Maria Bondarenko, Vice President Product, Shareholder at GP Solutions GmbH, Silke Borgstedt, Managing Director at Sinus Institut, Vanessa Borkmann, Head at FutureHotel Innovation Network at Fraunhofer IAO, Miroslav Borshosh, Minister Tourism Republic Bulgaria, Josselin Bourgès, JN Global Project, Rogier Braakman, CEO and Co-Founder at Mr Green Boutique Office Collection NoCeiling Holding BV, Dara Brady, Chief Marketing Officer at Ryanair, Caroline Bremner, Head of Travel and Tourism Research at Euromonitor, Claudia Broezel, Professor at Eberswalde University for Sustainable Development, Claudia Brözel, Founder Social Entrepreneurship Competition at Socialpreneurs.berlin and University for sustainable development, Eberswalde, Barbara Buchholz, Press and Influence Marketing German Market at VisitWallonia, Stephen Burke, Founder and CEO at RobosizeME, Ingo Burmester, CEO Central Europe at DERTOUR Group, Doreen Burse, SVP Worlwide Sales at United Airlines, Simone Burster, Head of Project Management at Danube Office,
- Rowland Camrass, Issuing Head of Commercial at Checkout.com, CEO Andrea Carini, CEO at FareHarbor, Christoph Carnier, President at VDR, James Cassidy, Senior Director, Partner Success Vacation Rentals, EMEA at Expedia Group, Pablo Castillo, CEO & CTO at Chain4Travel, Nick Castrioty, CEO & Co-Founder at Trapi, Giovanna Ceccherini, QueerVadis Certification Project Manager, OGUZ CETIN, General Advisor, Boon Sian Chai, Managing Director & Vice President at Trip.com Group, Yogeesh Chandra, Chief Strategy Officer at RateGain, Cheryl Chang, Head of XR Partnerships, APAC at Google, David Chapman, Director General at WYSE Travel Confederation, EMEA Things to do Lead, Travel Partnerships Olga Chatzidoukaki, Partnerships Manager at Google, Suzanna Chiu, Head of Amadeus Ventures at Amadeus IT Group, Kyuhyun Choi, Dharma, Jan Christensen, Projektmanager MICE at HA Hessen Agentur GmbH, Dan Christian, CEO at Travel Trends Podcast, Doreen Chung, Mirko Cipollone, CEO at Appennini for all, Lars Clasen, CEO at Cruise Saudi, Valentina Clergue, Assistant Professor of Marketing at EHL Hospitality Business School, Dylan Cole, Managing Director of Sales, EMEA at Revinate, Diana Cuevas, President World Council for Medical Tourism, Jaroslaw Czernek, Investment Partner at Rockaway Capital, Concetta D’Emma, Italian Rep Green Destinations, Raj Das, Head of Commercial Partnerships at Lanes & Planes, Rajan Datar, Journalist, Speaker/Moderator at BBC, Agathe Daudibon, EuroVelo & Cycling Tourism Director at European Cyclists’ Federation, Laura de Arce, Tourism General Manager at Marbella Tourism Board, Christoph Debus, CEO at DERTOUR Group, Robert Dee, Luca de Giglio, Founder & Host at Web3 in Travel Podcast, Pim de Hooge, Senior Corporate Operations Manager EMEA at Radisson Hotel Group, Pablo De Luca, Bobby Demri, Founder & Managing Partner at ROCH Ventures, Dario Destefanis, Director, Sport, Big Events and Tourism Promotion Department at City of Turin, Jorge Diaz, CEO & Founder at AirGateway, Sarah Dines, Chief Commercial Officer at Viator, Marius Donhauser, Co-Founder & CEO at hotelkit, D’Arcy Dornan, Chair at Green Destinations Foundation, Paul Dreykluft, Managing Director at Classik Hotel Collection GbmH, Enver Duminy, CEO at Cape Town Tourism, Sophia Dümmig, Head of Social Media at DERTOUR Group, Nicolas Dussart, Head of Strategic Partnerships at Google, Stephen Dutton, Client Insights Research Manager at Euromonitor International, Andrea D’Amico, CEO at WeRoad, Danielle D’Silva, Director, Sustainability at Booking.com,
- Roman Eckschlager, Managing Director at Direktoa Holding GmbH, Georg Ehrmann, Founder & Partner at von Beust & Coll., Christian Fadi El-Khouri, Luuc Elzinga, Founder & President at Tiqets, Katrin Erben, Expert on Sustainability at Österreich Werbung / Austria Tourism, Patrizia Ermetici, Marianna Evenstein, Moderator at marianna-evenstein.com, Craig Everett, CEO & Co-Founder at Holibob, André Exner, Group IT Director Customer Hub & Common Analytics at TUI Group,
- Kirsten Feld-Türkis, Associate Partner at PROPHET Germany GmbH, CEO Hurtigruten Hedda Felin, CEO at Hurtigruten, Francisco Paisano Felipe, Markus Feller, CEO at Like Magic, Elliott Ferguson, Norbert Fiebig, President at German Travel Association (DRV), John Fitzgibbon, Managing Director at NECSTouR, Jochen Flasbarth, State Secretary at Federal Ministry for Economic Cooperation and Development, Billy Folchetti, Xavier Font, Professor at University of Surrey, UK, Rika Jean Francois, Susanne Friedrich, Head of Agency for Business and Economic Development at Agency for Business and Economic Development, Bernd Fritzges, Vorstandsvorsitzender at VDVO, Sarah Fults, Vice President, Distribution at MGM Resorts International,
- Katie Gallus, Geographer, International Moderator at Katiegallus.de, Laura García, Head of sustainability communication at Visit Benidorm, Nano Garcia, JN Global Project, Nina Garrison, Regional Vice President Brands & Marketing for Europe, Middle East and Africa at Hyatt, Roland Gassner, Director Business Development at Travel Data + Analytics GmbH, Belle de Gast, Cycling Mayor at Utrecht, Niall Gibbons, Managing Director – Tourism at NEOM, Olivier Girault, Head of Sustainability Solutions at Amadeus, Giuseppe Giulio, JN Global Project, Nikolaos Gkolfinopoulos, Head of Tourism, ICF International Inc, Dirk Glaesser, Director, Sustainable Development of Tourism and Resilience at UN Tourism, Tonči Glavina, Minister of Tourism and Sport at Croatia, Floortje Goenee, Project Coordinator at Brabant Partners, Kershing Goh, Regional Director Europe at Singapore Tourism Board, Songül Göktas-Rosati, Managing Director at Bentour Reisen, David Gómez, Joao Gonzaga, Chief Digital Officer at DERTOUR Group, Sebastian Gonzalez, Associate Director Europe at Business Events Sydney, Maja Göpel, Gründerin at Mission Wertvoll, Jens Gössing, Cloud Space Architect for Google Workspace at Google, Professor Stefan Gössling, Professor of Tourism Research at Linnaeus University, School of Business and Economics, Frank Grafenstein, Managing Director at neusta Grafenstein GmbH, Stuart W. Greif, Chief Strategy, Innovation & Operating Officer at Forbes Travel Guide, Jan Grossmann, Chief Operating Officer Central & Northern Europe at B&B HOTELS, Andreas Grunszky, Managing Director at BEEFTEA group GmbH, Dr Angelica Guevara, Professor at Indiana University, Michael Guimet, Senior Product Manager at Microsoft, Ms Nombulelo Guliwe, CEO at South African Tourism, Thorhildur Gunnarsdottir, CEO at Sweeply, Jennifer Haack, Ambassador at WiFi Tribe,
- Tom Hall, Frank Halmos, Jonas Hammes, Senior Director, Strategy & Operations, EMEA at Navan, Lucas Happel, Receptionist & Student Innovation & Management in Tourism at Tante Frida Family Hotel, University of Applied Sciences Salzburg, Kate Harden-England, Editor at Travolution, Ann-Kathrin Harms, Head of the CEO’s Division at German National Tourist Board, Mr Lee Hayhurst, Group Editorial Director at Real Response Media, Markus Heller, Managing Partner at Fried & Partner GmbH, Lukas C. C. Hempel, Founder & CEO at bookingkit.com, Stephanie Henicke, Quality & Sustainability Manager at Lufthansa City Center, General Manager André Henke Marques, General Manager at Northern Lights Village, Uta Hergenroether, Head of Berlin Office at UN Women Germany, Helen Herold, Commissioner for Tourism & Retail Trade, Felix Hiemeyer, Research Associate at Catholic University Eichstaett-Ingolstadt, Annika Hijlkema, Manager Pers, PR & Travel Trade at Marketing Groningen, Vy Hoang, Marc Hofmann, CEO at CheckMyBus, Dorothea Hohn, Geschäftsführerin/ Managing Partner at Global Communication Experts GmbH, Amanda Ho, Co-Founder & CEO at Regenerative Travel, Pierre Hollenbeck, Glenn Hollister, VP Sales Strategy & Effectiveness at United Airlines, Rob Holmes, Founder at GLP Films,
- Dieter Janecek, Federal Government Coordinator for the Maritime Industry and for Tourism at Federal Ministry for Economic Affairs and Climate Action, Klaudija Janzelj, Head of City Experiences at TUI, Jara Jara Schreiber, Coordinator, Sofjan Jaupaj, Deputy Minister of Tourism and Environment, Albania at Deputy Minister of Tourism and Environment, Albania, Dana Jiménez Herrera, Researcher | Leadership Lecturer at Hotelschool The Hague, Pieter Jordaan, CIO and Member of the Group Executive Comitee at TUI Group, Lea Jordan, Member, Board of Experts at ITB Berlin Convention, Benjamin Jost, TrustYou GmbH,
- Sesilia Kalss, Senior Manager Consulting at American Express Global Business Travel, Ömer Karaca, CEO at Schmetterling International GmbH & Co. KG, Merilee Karr, Founder & CEO at UnderTheDoormatGroup, Madhavan Kasthuri, Head of Global Solution Engineering at Sabre Travel Network, EMEA, Hanna Katrín Friðriksson, Minister of Industries, Siyka Katsarova, Mohamed Khaleel, President Office, Asli Kutlucan, Chief Executive Officer, Adina Hotels Europe at TFE Hotels,
- Misa Labarile, Policy officer, Tourism at European Commission, Founder Charlotte Lamp Davies, Founder at A Bright Approach, Thomas Landen, Chief Marketing Officer at RoomPriceGenie, Heinrich Lange, Vice President Digital Retailing at Lufthansa Group Airlines, Reinhard Lanner, Advisor Travel & Hospitality at Saint Elmos Tourism, Remy Larnaudie, Managing Director Germany at Club Med, Fanny Laude, Global Senior Vice President Talent Experience & Digitalization at Accor, Robin Lawther, Vice President at Expedia TAAP, Pierre-Baptiste Lechien, Senior Director of Revenue Technology at Radisson Hotel Group, Willy Legrand, Professor at IU International University of Applied Sciences, Swantje Lehners, Managing Director Projects & Cooperations at Futouris e.V., Javier Leonor, Consultant, Morgann Lesné, Partner at Cambon Partners, Henrike Lewerenz, Industry Lead Travel, Google Germany at Google,
- Champa Magesh, Managing Director at Access Hospitality, Jonathan Mall, CEO at Neuro Flash, Celine Mamane, Meininger Hotels, Glenn Mandziuk MEDes. MCIP, Chief Executive Officer at World Sustainable Hospitality Alliance, Dimitris Manikis, President EMEA at Wyndham Hotels & Resorts, Arif Abbas Manji, Executive Secretary (CEO) at Zanzibar Commission for Tourism, Karin Mäntymäki, Director International Market Development Stockholm Business Region AB at Stockholm Business Region AB, Pablo Maranon, Co-Founder at Latinamerica for All and Huasquila Lodge, Ecuador, Tina Markowitz, Vice President of Global Strategy at Cendyn, Joachim Marschal, Country Manager DACH at Uber for Business, Quim Martínez Bosch, VP Global Tourism Segment lead at Mastercard, Sharon Martinez J., Head of Global Sales at BOOKÖPRO, Carlos Martin-Rios, Associate Professor of Management at EHL Hospitality Business School, Nicolas Martiquet, Director of Amadeus Discover at Amadeus, CLARK MASSAD, VICE PRESIDENT – GLOBAL PARTNERSHIPS, Tine Murn, New Deal Europe, Zeynep Mutlu Bigalı, Head of Destination Partnerships at Skyscanner, Frederik Meinhardt Møller, Aerogast,
- Harman Narula, Co-Founder & CEO at Canary Technologies, Maria Afsar Nazari, Beks (Bekezela) Ndlovu, Founder and CEO at African Bush Camps, Tina Neuenschwander, CEO & President Online Travel at railtour, Nico Nicholas, CEO at Zeero Group, Marian Nothing, Martin Nydegger, CEO at Switzerland Tourism,
- Kevin O´Shaughnessy, Founder and CEO at CityHook, Oluwamodupe Oduyoye, Evgeniya Ogorodnikova, Google Cloud Customer Engineer at Google, Arnar Már Ólafsson, Director General at Icelandic Touristic Board, Nicola Orio, Coordinator of the Erasmus+ project WeNaTour: The European Alliance for Innovation and Sustainability Education in Welfare, Nature and Tourism at University of Padova, Department of Cultural Heritage,
- Martin Plachy, Martin Pohl, Market & Insights Manager at Niederländisches Büro für Tourismus & Convention (NBTC), Anna Pollock, Founder at Conscious.Travel, Zurab Pololikashvili, Secretary-General at World Tourism Organization (UN Tourism), Blaz Pongracic, Senior Policy Adviser Passenger at CER, Olivier Ponti, Director, Intelligence & Marketing at ForwardKeys, Amit Popat, Head of Machine Learning at Cloudbeds, Sabine Pracht, Founder at Pracht Change, Mariaantonietta Princivalle, Pierre Dominique Prümm, Executive Director Aviation and Infrastructure at Fraport AG, Laszlo Puczko, Tourism and Guest Experience Expert,
- Heinz-Dieter Quack, Vice President for Research, Development and Transfer at Ostfalia Hochschule für angewandte Wissenschaften, Richard Quest, Anchor and Corrospondent at CNN, Douglas Quinby, CEO at Arival,
- Teesta Raha, Dirk Rogl, Managing Director at Travel.Commerce., Tyrone Rontganger, Zeèv Rosenberg, General Manager / President at SO/ Berlin Das Stue / HSMA e.V., Roger Rosweide, Business Director Travel Tech at Triple, Deborah Rothe, Director ITB Berlin at Messe Berlin, Pauline Rouri, Founder & CEO at Borromées Consulting, Martin Rovsing, Group Chief Product Officer at Awaze, David Ruetz, Senior Vice President Messe Berlin at Messe Berlin, José Ruiz Pardo, CEO at Goli Neuromarketing, Cornelia Rutishauser, Team Leader Corporate Partnerships at Foundation myclimate, PhD Eelis Rytkönen, Chief Impact Leader at Ylva,
- Albert Salman, CEO at Green Destinations Solutions, Roman Samotny, Jesús García Sánchez, Christina Sandberg, Vice President of Operations at EF World Journeys, Madlen Schwing, Lecturer at Catholic University of Eichstaett-Ingolstadt, Cecilia Serravalle, Social Impact Manager at Amadeus, Aalap Shah, Business Relations Manager at Queervadis International, Nikhll Shah, Head of Data Science at Cloudbeds, Namgyal Sherpa, Founder at Sherpa Hospitality Group, Ibrahim Shiuree, Maldives Marketing and Public Relations Corporation, Yannis Simaiakis, Director, Google Travel & Local Partnerships, EMEA at Google, Julia Simpson, President & CEO at World Travel & Tourism Council (WTTC), Eesha Singh, Co-Founder at No Footprints, Raj Rishi Singh, Chief Marketing & Business Officer at MakeMyTrip, Eirik Skjærseth, Founder at Bolder, Maria Sobur, CTO & CMO at TripLeap, Mitra Sorrells, Senior Vice President, Content at Phocuswright/PhocusWire, Mehdi Soua, Chief Information Officer at Louvre Hotels Group, Anke-Andrea Sponer, Wolfgang Töchterle, Director Marketing & Member of the Management Board at IDM Südtirol – Alto Adige,
- Elena Tofeas, Student at Catholic University Eichstaett-Ingolstadt, Noam Toister, Co-Founder & CEO at Travelier, Federico Toja, Director of Chapter Operations – Europe at Meeting Professionals International (MPI), Delianna Tolla, Sales Lover at YellowSquare, Patrick Torrent, Executive Director at Catalan Tourist Board, Nabeela F. Tunis, Sierra Leone at Minister of Tourism and Cultural Affairs, Holly Tuppen, Regional Hub Manager Europe at The Long Run,
- Claudia Unger, Content and Network Manager at VDR, Joachim Unterberger, CIO at Saint Elmo’s Tourism, Zoritsa Urosevic, Executive Director at UN Tourism,
- Alicia Valenski, Jan-Frederik Valentin, General Partner at Ennea Capital Partners, Birka Valentin, Strategic Partnerships Lead at Travalyst,
- Markus Weber, Manager | Adventurer | Author at n/a, Wilhelm K. Weber, Chief Strategy and Digital Officer at Grand Metropolitan Hotels, Edgar Weggelaar, CEO at QueerDestinations, Kai Wegner, Governing Mayor of Berlin, Marc Weitzmann, CEO at WEITZMANN – LET´S TALK HOSPITALITY GmbH, Matthijs Welle, CEO at Mews, Karin Werres, Head of Tourism-and Mobility Affairs at TourismusMarketing Niedersachsen GmbH, Robert Wesley, CEO and Co-Founder at Me Protocol, Ms Clare Weston, Product Manager, Products & Partner Management at The Kilroy Group, Sabrina Westphälinger, Senior Director Talent & Culture DACH and Chairwoman of the Administrative Board for AccorHotels Switzerland at Accor, Julie White, CCO in Europe & North Africa, Premium Midscale and Economy Brands at Accor, Karoline Wiegerink, Professor of City Hospitality at Hotelschool The Hague, Sebastian Wilken, Autor & Herausgeber at Zugpost, Scott Wilson, President, Sabre Hospitality at Sabre Corporation, Hartmut Wimmer, CEO at Outdooractive, Brian Wishlinski, Director, Partners and Alliances at PROS, Jamie Wortley, Vice President Communications at World Travel & Tourism Council (WTTC), Yann Wulser, CEO at Altai Group France,
- Li Yang, General Manager of International Affairs at Alibaba Fliggy, Ms Patricia Yates, CEO at VisitBritain, Professor Ian Yeoman, Disruptive Futurist at Hotel Management School Leeuwarden, Abdulla Yousuf, Director of Travel Trade and Markets Development at Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi),
- Simone Zagrodnik, Executive Director at EHTTA – European Historic Themal Towns Association, Harald Zeiss, Chair of the Sustainability Committee at German Travel Association (DRV), Roya Zeitoune, Head of YouTube Culture & Trends, EMEA at Google, Erdem Zeren, Brand Partnerships Lead Automotive, Travel & Mobility DACH at TikTok, Albert Zinevic, Anne Zinser, Director of Marketing at Gebeco GmbH & Co. KG.
