HX Expeditions has launched new fleet livery colours, Indigo Blue and Sand, as part of its rebranding effort after departing from Hurtigruten.
The HX brand was initially introduced in December 2023, marking the beginning of a new chapter for the company.
CEO Gebhard Rainer stated that the rebranding focuses on enhancing the overall guest experience, reflecting the current identity of HX Expeditions while respecting its heritage.
Inspired by marine wildlife, the new colour palette includes Pearl, Sand, and Arctic White, departing from the former red and black colours of Hurtigruten.
This updated visual identity aims to differentiate HX Expeditions in competitive markets, particularly in Norway, where both brands will maintain their respective operations.
