The International Association of Amusement Parks and Attractions (IAAPA) has announced the winners of the 2025 Brass Ring Excellence Awards along with Regional Individual Achievement Awards. These recognitions celebrate outstanding contributions in the attractions industry. The awards highlight innovation, excellence, and dedication.
- FEC of the Year: Hupalupa (Istanbul, Turkey).
- LBE of the Year: Deutschlandmuseum (Berlin, Germany).
- Awards in Live Entertainment include Most Creative Spectacle for Disney Tales of Magic at Disneyland Paris and Most Creative Theatrical Production (Year-Round) for Disney The Tale of Moana on Disney Cruise Line. Once Upon A Time… To Die at Universal Studios Singapore won Most Creative Halloween Production, and MLB All-Star Game: Hank Aaron Tribute Home Run Comet by Image Engineering received The Showstopper award.
- In Food & Beverage, Prime Materia at Meow Wolf Grapevine won Best New F&B Build, the All Day Souvenir Cup Vending Machine at Hersheypark was awarded Best New Menu Item (Year-Round), and Cherry Jubilee at Gilroy Gardens Family Theme Park won Best New F&B Special Event.
- Human Resources & Marketing awards include Best Talent Acquisition Program for FACE Amusement’s Downtown Flavortown program, Best Training Program for The Entertainment and Education Group (TEEG)’s Guest U Connect, and Best Health and Wellness Program for Beach Park’s Taking Care of You.
- The award winners will be celebrated at IAAPA Honors 2026 in Xcaret, Mexico, from May 12–14, 2026.
The Brass Ring Awards cover various categories within attractions and entertainment. Regional honours acknowledge individual accomplishments across different areas. This announcement fosters inspiration and best practice sharing.
