Irish tourism is really important for Salou, the capital of the Costa Daurada…
Absolutely. Irish tourists have a special bond with the Costa Daurada. Every year, 80% of Irish clients from the leading travel agencies choose to spend their time with us and explore our region. We do everything we can to ensure that tourists from Northern Ireland find the best experiences and everything they need here to fully enjoy their holidays and time off.
What has the trend in Irish tourism been like over the past few years?
It’s a well-established market, with tourists who are very loyal to Salou. It’s one of the key source markets that has greatly helped offset the decline in Russian tourism since the situation in Ukraine. Ireland ranks fourth in tourism in our town, behind the British, Spanish and French markets.
What do Irish tourists usually look for?
Irish tourists really feel at home in Salou. They love our lifestyle, our customs, our food, and the overall quality of life we offer. Above all, they come here seeking a true sense of well-being. They are pleasure-seekers with a great appreciation for the comfort, high quality of life and top-notch tourism experiences we offer. Salou strives to provide all our visitors and tourists with a warm welcome and to give them everything they need to feel at home, making their experience here truly unforgettable. Their loyalty comes down to the care and dedication we put in every day to improve our offer and make sure we are the top destination to enjoy a well-deserved holiday.
Salou is going through a transformation to become an ever more thriving and sustainable town, both economically and socially. Our goal is to enhance the quality of life for our residents and ensure everyone enjoys true well-being.
