The Los Angeles Tourism & Convention Board has announced its largest-ever investment in its “Now Playing” global promotional campaign.
The campaign will be launched in Paris and expand to England, Ireland, Australia, New Zealand, Mexico, Canada, and South Korea.
The campaign aims to bolster tourism recovery in Los Angeles, with the city expecting to achieve 93.8pc of 2019 international tourism recovery levels by year-end.
England and Ireland are the third-largest and 16th largest markets for overseas visitors to Los Angeles, and the campaign includes various advertising mediums and collaborations with artists and sports events.
