Hayley Moore has been appointed as the new sales director for Princess Cruises Europe, taking on the role from early 2024. She will replace Nick Hughes in leading the sales team and will report to Eithne Williamson, the vice president of Princess Cruises Europe.
Moore brings a strong background in global brand communications, having held account management roles across multiple markets in Europe, particularly within the travel retail sector.
From January to October of this year, Moore led the Princess Cruises Europe Marketing and Communications team on maternity cover. Previously, she served as P&O Cruises’ Senior Brand Manager, playing a key role in developing the brand partner strategy and enhancing the overall proposition and experience for P&O Cruises guests.
Moore expressed excitement about continuing her journey with Princess Cruises and working with the sales team to support agent partners and bring the brand to life for more guests. Eithne Williamson commended Moore’s contributions during her tenure and looks forward to her leveraging her marketing and strategic knowledge in the sales director role to drive trade engagement and strengthen relationships with partners.
