MSC Cruises launches ‘world’s greatest bars’ programme

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Gianni Onorato CEO of MSC Cruises
Gianni Onorato CEO of MSC Cruises

MSC Cruises has launched the “world’s greatest bars” programme on select ships, bringing acclaimed bars like Paradiso and Sips from Barcelona to serve special cocktails to guests for six months.

The initiative aims to elevate the food and beverage experience for MSC Cruises guests, providing innovative and world-class experiences not typically seen at sea.

Jacques Van Staden, the VP of food and beverage at MSC Cruises, expressed excitement about the program, noting that the bars, SIPS and Paradiso, are highly ranked globally but difficult to access, providing guests with a unique opportunity.

The new concept began on April 1 and will run for six months, with Paradiso on MSC World Europa and Sips on MSC Euribia offering guests a taste of these renowned bars’ offerings.

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