PONANT has launched a new campaign named “You Are The Destination” aimed at highlighting the unique premium value offerings and guest-centered approach of the brand across its polar and tropical journeys.
The TV ad campaign, debuting on 2nd September and airing on Sky and ITVX until 13th October, emphasizes the personal and immersive nature of PONANT voyages, showcasing the destination through sensations and experiences.
Created by the Fred and Farid agency, the campaign focuses on a sensory and transformative journey experience, aiming to distinguish PONANT from competitors and position the brand as a leader in the luxury cruise sector.
The integrated marketing initiative includes segmented television ads targeting specific viewer groups, alongside printed, display, and social media materials to enhance visibility and drive consumer bookings, supporting PONANT’s positioning and awareness in the English market.
