Sabre Corporation returned to ITB Berlin 2026 with stands in Hall 5.1 and Hall 6 to demonstrate agentic AI and the Mosaic Travel Marketplace.
The company showcased over 70 AI products in development that supported agencies, airlines, hoteliers and tour operators. Speaking sessions featured Sabre executives on topics including travel tech forecasts, AI-native travel and GDS transitions.
Hall 5.1 focused on marketplace capabilities with demo stations for agency workflows and lodging tools. Hall 6 hosted the Agentic Bar for practical explorations of agentic AI in travel scenarios.
