Silversea has announced its new brand positioning, “To Finding More,” now live across its marketing channels and platforms.
The reimagined brand expression aims to establish new standards of luxury and celebrates the joy of travel while appealing to guests’ shared curiosity.
Bert Hernandez, president of Silversea, stated that the new positioning reflects a tribute to guests who seek immersive experiences in the most remote destinations on Earth.
The campaign focuses on creating deeper connections with travelers by inviting them to uncover hidden wonders while enjoying uncompromised luxury.
The brand strategy features the S.A.L.T. (Sea And Land Taste) culinary programme.
Bert Hernandez, president of Silversea shared: “Beyond reflecting our new brand positioning, To Finding More embodies the joy of travel as a tribute to our guests, whose curiosity leads them to the farthest corners of the Earth.”
“It is a celebration of the places that give us a new perspective and the people we meet who inspire that perspective. It embraces the spirit of immersive discovery, engaging travelers as they uncover hidden wonders with us, all in uncompromised comfort.”
Annette Diaz, interim chief marketing officer at Silversea shared: “Guests choose Silversea for the unparalleled experiences that can’t be found anywhere else, and our new brand positioning brings them even closer To Finding More Designed to inspire a sense of discovery, To Finding More will be seamlessly integrated across our channels, redefining luxury advertising. This new positioning marks a shift in what luxury travel can be: grounded in discovery, deeply connecting our brand and guests to the stories, cultures, experiences and moments that only Silversea can offer.”
