Small Luxury Hotels (SLH) has launched a new loyalty programme called SLH Club, replacing the previous INVITED programme, along with an app and a digital magazine titled Swoon, set to release on October 24.
The SLH Club features a three-tiered structure (Club 01, Club 02, Club 03) where members advance based on the number of nights stayed, with Club 01 offering basic perks and the higher tiers providing additional benefits like complimentary breakfast and US$300 reward night vouchers.
New initiatives within the SLH Club include a partnership with TreeNation to plant two trees for every night booked and opportunities for members to win complimentary nights at SLH hotels.
The SLH app will facilitate reservations, track loyalty memberships, and provide a travel guide, while Swoon magazine will showcase travel inspiration and trends, with an annual print edition for top-tier loyalty members.
SLH has eight members in Ireland and 550 worldwide:
- Ballymaloe House Hotel – Shanagarry
- Cahernane House Hotel – Killarney
- Cliff House Hotel – Ardmore, Ireland
- Glenlo Abbey Hotel & Estate – Galway
- Gregans Castle Hotel – Ballyvaughan
- The Lansdowne Kenmare
- The Montenotte – Cork City
- The Wilder Townhouse – Dublin
