Southwest Airlines implements assigned seating as open seating era ends

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Southwest Airlines has officially transitioned to assigned seating on flights starting 27 January 2026, ending its 53-year policy of open seating. 

The change includes new boarding processes, extra-legroom options, and checked bag fees (first bag $35, second $45, with exemptions for certain fares). 

The move aims to boost revenue and modernise the carrier’s offering, though it has drawn mixed reactions from loyal customers. Travel trade coverage highlights the impact on passenger experience and potential shifts in booking patterns for US domestic and leisure travel.

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