Tianguis Turístico México 2025 (TTM2025) has opened in Baja California with neighbouring San Diego featuring as a special guest city, enhancing the cross-border tourism connection between Mexico and the U.S. with over 1,100 buyers and 3,200 exhibitors participating.
With border issues dominating under the new regime in Washington DC, Tijuana authorities are investing in border infrastructure to enhance operations and public perception.
The proximity of San Diego meant many event attendees flew to San Diego and then cross the border, placing San Diego at the heart of the event’s logistics.
This year’s event features free public programming, including “La Ventana de Mexico en San Diego” at Liberty Station in San Diego and “Gran Taco de Mexico,” a culinary festival showcasing tacos from all 31 Mexican states and the federal district at the Tijuana Cultural Center.
Over the next few days, attendees will engage in thousands of pre-scheduled business meetings and forums focusing on the future of tourism development, innovation, and sustainability.
Organises say Baja California will be forever changed by this event, showcasing unique destinations, including Tijuana, Ensenada, and Playas de Rosarito, known for innovative cuisine and outdoor adventures.
Josefina Rodríguez Minister for Tourism shared: “The hosting of TTM2025 is a pivotal moment for north Mexico, as it aims to elevate lesser-known regions and foster cultural exchanges that resonate in the global tourism narrative. Baja California is showcasing its immense tourism richness, built on a foundation of opportunity, innovation, and multicultural vibrancy. Participants will not only have the chance to forge lucrative partnerships but also immerse themselves in Baja California’s unique cultural and culinary landscape. Hosting Tianguis Turístico México 2025 in Baja California signals a growing recognition of northern Mexico’s vital role in national tourism growth. Baja California’s moment has truly arrived.
