Tourism Ireland, in collaboration with VisitBritain, conducted a roadshow in Bilbao, Madrid, and Barcelona to promote Ireland to 200 Spanish tour operators and travel agents.
Fifteen Irish tourism companies participated, engaging in workshops and networking to expand Ireland’s presence in Spanish travel programmes for 2026. The selected cities offer direct flights to Ireland, facilitating access for Spanish holidaymakers.
The roadshow aimed to increase awareness of Ireland’s attractions and encourage new offerings by Spanish travel professionals. The initiative supports Ireland’s goal to secure a greater share of the Spanish tourism market.
Susan Bolger shared: “We’re delighted that so many of our key Spanish travel trade contacts took the time to come and meet with our partners from Ireland, to learn all about our superb tourism offering.”
