Tourism Ireland has launched six new videos under the ‘Fill your heart with Ireland’ global campaign, focusing on various passions of potential visitors such as soft adventure, rich heritage, and signature landscapes.
The videos are being shared with Tourism Ireland’s 6m social media fans and followers across platforms like Facebook, Instagram, and YouTube in key markets, with the aim of delivering 1bn impressions to showcase the diverse experiences Ireland offers.
The videos highlight experiences in counties Donegal and Antrim, featuring road trips, cycling in Glenveagh National Park, hiking in Malin Head, and rich heritage locations like Slane Castle, Glenarm Castle, and the Hill of Tara to inspire travellers.
Elmagh Killeen, Tourism Ireland’s Head of Brand & Marketing Communications, said: “Tourism Ireland is delighted to unveil our new suite of videos, which are part of our ‘Fill your heart with Ireland’ global campaign. The various videos focus on passion points – such as cycling and hiking, our rich built heritage and our spectacular views and landscape – and highlight the breadth of experiences on offer on a holiday here. We’re sharing the videos with our fans and followers on social media, to inspire them to put the island of Ireland on their holiday wish list.”
