Sixteen English coach operators visited Ireland, hosted by Tourism Ireland and Fáilte Ireland, to engage in a B2B workshop with approximately 45 Irish tourism companies for their 2025 programs.
Their itinerary included visits to The Keadeen Hotel, The Curragh Racecourse, Galway’s Trad on the Prom show, Kylemore Abbey, and a boat tour of Killary Fjord.
In Mayo, they explored Westport House, participated in a soda bread-making experience, and toured the National Museum of Ireland – Country Life and Foxford Woollen Mills.
Julie Wakley, Tourism Ireland’s Head of Britain, said: “Tourism Ireland was delighted to invite these leading British tour operators to Ireland, to see and experience some of our many visitor attractions and to encourage them to extend the Ireland content of their existing programmes and itineraries, or to include Ireland for the first time in their 2025 programmes. Tourism Ireland is rolling out an extensive programme of promotional activity in Britain this autumn – highlighting compelling reasons to visit Ireland. Our autumn campaign aims to take advantage of late booking trends, as there is still plenty of business to play for. One of our key objectives is to drive more business to our regions, right throughout the off-peak and shoulder season months.”
