Tourism Ireland believes that 255m Americans will be able to view its first national TV campaign in the United States in more than seven years. The opening 30-second ad was broadcast on Monday, January 16.
The TV campaign is focused on TV with a ‘culturally curious’ audience, including the History channel, Food Network, Discovery Channel, National Geographic and BBC America.
The campaign – which features Tourism Ireland’s new ad here – will run for four weeks in tandem with social activity and an online advertising campaign, aimed at pushing spring and summer travel.
The all-island organisation is targeting growth of 6pc in visitors from North America to Ireland this year.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “In 2017, Tourism Ireland will create ‘stand out’ for Ireland in the US, highlighting iconic experiences like the Wild Atlantic Way, the Causeway Coastal Route, Ireland’s Ancient East, Belfast and Dublin. Screen tourism will also remain a priority, as we continue to capitalise on our connections with Star Wars and Game of Thrones.”
