French business travel professionals specialising in organising meetings and events visited Ireland as guests of Tourism Ireland and Irish Horizons.
The purpose of their visit was to showcase Ireland to these influential buyers and encourage them to choose the island of Ireland for future meetings and incentive travel, with activities including visits to the Cliffs of Moher and Inis Oírr.
Tourism Ireland highlighted Ireland’s infrastructure, luxurious accommodation, state-of-the-art venues, and hospitality as ideal for meetings and events of all sizes.
Siobhan McManamy, Tourism Ireland’s Director of Markets, said: “seeing is definitely believing and this visit was a valuable opportunity to highlight Ireland as a premier destination for Business Events. Business travel is high value and often midweek and off season by its nature, thereby aligning with Tourism Ireland’s strategy to grow overseas tourism revenue outside of the peak summer season.”
Picture shows French business travel buyers with Christine Blanc, Tourism Ireland (left); Julianne Cassidy, Fáilte Ireland (second left); tour guide William Schindler (back, centre); and Jack Owens, Irish Horizons (fourth right).
