Visit Leicester launches FOXI AI Chatbot

• Visit Leicester launches FOXI, England’s first official tourism AI chatbot.
• FOXI answers questions using only Visit Leicester website information.
• The tool aids planning for attractions, events, dining, and accommodation.
• FOXI supports responsible marketing by guiding to broader experiences.
• The new website shows a 17pc increase in visits in the first six months.

Visit Leicester has launched FOXI, England’s first official tourism AI chatbot. FOXI answers questions using only information from the Visit Leicester website. The tool assists with attractions, events, dining, and accommodation planning.FOXI promotes balanced discovery across Leicester and Leicestershire.

Mike Denby shared “We are always looking to be at the forefront of new developments in destination marketing. Harnessing the real power of AI allows us to help visitors make better-informed decisions.”.

Iain McNeill shared “We’ve been delighted to partner with Visit Leicester to deliver our most powerful AI chatbot yet.”

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