Should suppliers charge a fee for fam trips? It could ensure that the right agents are attending educational trips, according to Celestyal Cruises business development VP Janet Parton.
Ms Parton says that charging a fee shows a commitment from agents and encourages them to become ambassadors for the cruise line.
Riviera Travel monitors the performance of stores after fam trips to ensure a return on investment and encourages agents to share digital content from their trips.
Holland America Line encourages agents to share the knowledge they gain from ship visits and fam trips within their networks, as it resonates more than provided materials.
