Forty Wild Atlantic Way-based providers and 27 Irish tour operators met in Sligo involving over to discuss the 2025 travel season.
The one-on-one meetings aimed to foster collaboration between providers and tour operators, highlighting the economic impact of over €800m contributed by the tourism sector annually.
Fáilte Ireland emphasized the growing demand for authentic experiences and sustainable tourism options, catering to the luxury and leisure markets, which are seen as vital for future growth.
Paul Mockler, Fáilte Ireland’s Head of Commercial Development, highlighted the necessity for tailored and unique experiences to meet the expectations of luxury travellers, aiming to position Ireland as a premier destination: “The luxury market, known for its higher spending, offers a chance for sustainable growth in Irish tourism over the long term. This segment demands tailored and customised experiences that align with their interests and motivations, focusing more on experiential elements rather than materialistic ones. To effectively target these market segments, Ireland must offer a diverse range of luxury accommodations and a robust portfolio of unique experiences and products that consistently meet the expectations of luxury travellers.”
