Atout France has concluded a successful Destination Montagnes 2026 event held in Grenoble. The gathering brought together 217 French companies and 407 international tour operators from 51 countries. It served as a key B2B platform for mountain tourism professionals.
This was the second consecutive year in Grenoble (following a shift from Chambéry), serving as the international gathering point for French mountain tourism professionals.
It focused on promoting the diversity of France’s mountain destinations (both winter and summer), fostering partnerships, and showcasing adaptations to evolving customer demands, environmental challenges, and societal issues.
Key takeaways and highlights from the event include:
- Strong participation and business activity: 217 French exhibiting companies (resorts, accommodations, tourism offices, transporters, activities providers) and 407 international tour operators from 51 countries participated. This led to 10,127 scheduled business meetings (rendez-vous d’affaires), confirming its role as a central platform for negotiating partnerships and international distribution of French mountain offers.
- Emphasis on innovation and sustainability: The edition highlighted these themes, aligning with France’s goal to become the world’s leading sustainable tourism destination by 2030. Discussions and presentations showcased how the sector is innovating to meet expectations for quality, inclusive, and eco-responsible products while addressing climate and societal concerns.
- Successful edition in Grenoble: Described in recaps (including Atout France’s video return and reports) as a “very beautiful edition” in the “capital of the Alps,” with a strong spirit of sustainable tourism. It reinforced Grenoble’s position as host for 2025-2027 editions, boosting the event’s appeal and image while promoting Rhône-Alpes diversity.
- Additional elements: 21 stations and destinations hosted tour operators for educational tours (éductours). The event coincided with optimistic views on the winter season (good snowfall noted) and broader promotion of responsible, competitive, and attractive mountain tourism.
The event demonstrated the resilience and forward-looking adaptation of French mountain tourism, actively marketing it globally amid changing expectations and challenges. For more details, see official recaps on Atout France’s site or the event’s dedicated page.
The event facilitated networking, product showcases, and discussions on trends in mountain destinations.
