Artificial intelligence is becoming ubiquitous with advertisements appearing on roadside billboards and even on public transportation, Clare de Bono of Amadeus told 170 delegates at the Travel Centres conference in Naas, Co Kildare.
The expectations are that AI will contribute to 14% of GDP growth and a $2.5tn impact on the economy, with a 10pc impact in the travel industry.
She said AI is expected to benefit the entire travel process, from inspiration and planning to customer service and reputation management.
“Firstly, It is already powering a lot of the tools in the travel industry today. Secondly, it is and will continue to transform travel and marketing. Thirdly, it will be felt throughout the entire travel experience and that Amadeus and our partners are at the Forefront of AI.”
Concerns regarding data biases, privacy, transparency, accountability, and sustainability need to be considered as AI continues to evolve.
She said: “There are always in all of this lots of concerns many of them well known where did the data that’s powering this base model come from was it legit is it biased the information on the web has a white male Anglo Saxon bias.”
She noted the overwhelming presence of AI is reflected in its recognition as the Word of the Year by the Collins Dictionary.
