United Airlines now offers a new feature in its mobile app that allows passengers to request their preferred seat for free and automatically get moved if one opens up before departure.
In July, United switched over 18,000 passengers – nearly 40pc of eligible passengers – to their desired seat using this feature.
Passengers can request their desired seat type (e.g., window, aisle, exit row, bulkhead) in the app if not available at booking, and will be automatically assigned and notified of their new seat if it becomes available.
With up to 3m users interacting with the United mobile app daily, the airline continues to add useful features, with this seat preference feature being the latest to provide customers with more options and enhance their travel experience.
Here’s how it works:
- Request your desired seat in the mobile app if your preferred seat type isn’t available at the time of booking your flight.
- Select where you’d like to sit, including preferences for window or aisle seats, exit rows or bulkhead seats.
- Get automatically assigned and notified about your new seat assignment if your preferred choice becomes available.
