Fred. Olsen Cruise Lines has teamed up with TUI Musement to enhance independent exploration opportunities for guests during their cruises.
The partnership allows guests to purchase tickets for various attractions, such as the Chocolate Museum in Cologne and archaeological sites in Athens, alongside activities like bike rentals and cooking classes.
This initiative will be integrated into Fred. Olsen’s digital infrastructure, providing seamless booking access to thousands of excursions and activities across various destinations visited by the cruise lines from September to December 2024.
From September to December 2024, the Bolette, Borealis and Balmoral will visit the Azores, the Norwegian Fjords, Iceland and the Adriatic coast.
Stephanie Farrow, itinerary product and destination experience manager at Fred. Olsen Cruise Lines, said: “We are really excited to be working with TUI Musement to help promote independent exploration in our ports of call. While many of our guests love going on our organized shore tours, there are several who prefer the opportunity to head ashore and explore independently. At the same time, these guests may like to experience some of the attractions or museums available in various destinations. TUI Musement can help our guests not wanting to take part in an organized excursion, make the most of their time in port. This collaboration is just another example of how we continue to put our guests at the heart of everything we do to deliver unforgettable experiences.”
Nishank Gopalkrishnan, chief commercial officer at TUI Musement, the tours and activities division of TUI Group, said: “Fred. Olsen Cruise Lines is pioneering in the cruise industry, and we are delighted to partner with them in offering more top-quality options for guests to explore and experience a destination. This is a very innovative collaboration that will positively disrupt the cruise industry, and further reinforces TUI Musement’s position as the tours and activities partner of choice for the world’s leading travel businesses.”
