Pullman Hotels & Resorts has revealed a comprehensive global brand transformation.
- Pullman Portal will be installed as sculptural feature starting in UAE properties.
- Pullman xChange premieres in Dubai with innovators and leaders.
- Unexpected Pairings introduces in 2026 via an interactive bar ritual.
Human-centric training has been completed for 60pc of the group’s 20,000 staff by 2026.
Benoît Racle shared “Pullman’s transformation marks a bold step into the future – one that fuses our heritage of movement and modernity with a renewed sense of purpose.” Benoît Racle shared “Each hotel is conceived as a place of exchange, where ideas and people move freely, fostering creativity and connection. Launching this transformation alongside Pullman xChange felt instinctive, as the event truly brings our brand philosophy to life. It embodies our new spirit – dynamic, connected, and alive with possibility. And this is only the beginning of a movement that will continue to unfold across our hotels worldwide.”
Kerry Healy shared “Pullman’s transformation echoes the incredible momentum we’re witnessing across the Middle East, Africa, and Asia Pacific – regions that are redefining global travel through bold innovation, cultural confidence, and an elevated guest experience. Our presence across MEA APAC is both long-standing and future-focused, with destinations like Dubai playing a central role in shaping the brand’s next chapter. At its core, Pullman is about bringing cultures together and offering guests spaces that spark inspiration and a sense of belonging.”
