
More property owners are avoiding platforms like Airbnb and Booking.com by advertising directly on Facebook to avoid paying commission
One popular Facebook group, Holiday Homes in Ireland for Rent, has over 118,000 members and allows direct booking with property owners
Homeowners do not list rates publicly, but instead, interested members send private messages to inquire about pricing
While new regulations require owners renting properties for more than 21 days to register with Fáilte Ireland, with potential fines for non-compliance and requirements for planning permission, concern has been expressed that this will enable owners to bypass regulation.