Beverleigh Hart takes up Vice President Role at bedbank TBO

Beverleigh Hart is assuming the position of Vice President for Sales and Marketing at TBO.COM, focusing on the Britain and Ireland markets, effective immediately. The appointment follows her promotion to Commercial Director for the region in January 2024, where she oversaw operations for the travel distribution platform after its acquisition of Bookabed.

TBO.COM, a global B2B travel technology company listed on the National Stock Exchange of India and BSE Limited, expanded its footprint in Europe through the 2024 purchase of Bookabed, a Meath-based hotel booking platform founded in 2005 by Karl Tyrrell.

Ms Hart joined Bookabed in 2012 as Customer Service Manager and rose to Chief Operating Officer before the merger. She led integration efforts across TBO departments and contributed to the company’s public listing in June 2024, which raised €170 million.

The company operates as a marketplace connecting over 150,000 travel agents with suppliers worldwide, including hotels, flights, and transfers. In Britain and Ireland, TBO serves more than 5,000 agents and processes bookings worth €1.2bn annually. Hart’s new role involves directing sales strategies, forging supplier partnerships, and driving marketing initiatives to support agent growth amid rising demand for customised travel services.

Karl Tyrrell, Managing Director of TBO Britain and Ireland, confirmed the move and noted Hart’s track record in relationship-building during the acquisition. TBO plans to invest €10m in regional technology upgrades over the next two years to enhance booking efficiency for agents.

Hart, based in Dublin, holds a degree in Business Studies from Dublin City University and brings 15 years of experience in travel operations. She previously worked at Chase Travel and Tours as Operations Manager.

The appointment coincides with TBO’s launch of a business-to-agent programme in the region, aimed at increasing agent earnings through personalised tourism offerings. Industry analysts expect the role to accelerate TBO’s market share in Europe, where online travel bookings reached €120 billion in 2024.