At FITUR 2026 in Madrid, Catalonia showcases its model through prominent participation, highlighting gastronomy, wine tourism, and responsible practices.
Regulatory changes include the phased implementation of an increased tourist tax (from April 2026), doubling rates for high-end accommodations (e.g., up to €7 per night for five-star hotels in Barcelona under the regional framework), with funds partly redirected to housing policies and tourism management for greater social return.
Catalonia, encompassing vibrant Barcelona, the rugged Costa Brava, the Pyrenees mountains, and historic inland areas, continues to evolve its visitor experience in 2026. The region prioritises a sustainable, responsible, and high-quality tourism model under the strategy “(+) Catalunya, millor turisme” (Catalonia, better tourism), which promotes sustainability, supports local culture, and delivers innovative experiences that benefit both visitors and residents. This approach addresses overtourism concerns while enhancing cultural, gastronomic, and nature-based offerings.
Catalonia sees a mix of new openings, rebrandings, and refurbishments in 2026, with a focus on urban sophistication in Barcelona and boutique charm elsewhere.
Pulitzer Barcelona (Barcelona): This art-filled boutique hotel in the Eixample district, brought to life by designer L√°zaro Rosa-Viol√°n, emphasises sustainability (having achieved B-Corp status) alongside buzzing social spaces, leafy courtyards, local cuisine, and rooftop cocktails. It balances boutique intimacy with modern vibrancy.
ibis budget Barcelona 22@ (Barcelona): Opening late 2026 in the innovative 22@ tech district, this 189-room property from Accor introduces urban-smart, essential comfort with streamlined services, an inviting breakfast area, and intuitive amenities tailored for practical stays.
Meli√° Begur (Begur, Costa Brava): The former Hotel Eetu undergoes transformation into this Meli√° property in 2026, elevating offerings in this conveniently located coastal spot known for its pine-scented roads, postcard beaches, and fresh seafood.
The Catalonia Hotels & Resorts chain expands its footprint with recent additions in Barcelona (such as Catalonia Boulevard in the heart of the Eixample, near Passeig de Gràcia) and Málaga, though specific 2026 debuts focus on urban and holiday destinations. Broader enhancements include modernisation of existing properties to meet demands for unique, eco-friendly, and digitalised experiences.
2026 stands out as a culturally rich year, with major anniversaries and designations amplifying Catalonia’s heritage.
A highlight is the Gaudi Year, celebrating the architect Antoni Gaudi’s legacy (including the ongoing Sagrada Familia project), alongside the Pau Casals Year honouring the renowned cellist, and Barcelona’s designation as World Capital of Architecture. These events promise special exhibitions, performances, tours, and immersive experiences tied to Catalan universal culture.
The region advances inclusive tourism through the “Tourism for All” initiative, aiming for full accessibility certification across sectors by 2030, welcoming travellers of all abilities.
Sustainable rural and nature-focused enhancements include a new digital platform for birdwatching to boost low-impact exploration in areas like the Empordà and Pyrenees.
