At FITUR 2026 in Madrid, Fuerteventura presents a united destination message with an intense agenda of meetings, audiovisual promotions-including the cinematic video “Fuerteventura, eterna verano” by local filmmaker Adri√°n Tejero and a reel by influencer Enmanuel Morales Schmidt (FuerteVidorra)-to reach end consumers via social media. The Patronato de Turismo highlights unity as the best strategy, alongside positive forecasts for increased average stays and revenue per visitor in early 2026.
Fuerteventura, the second-largest of the Canary Islands and a UNESCO Biosphere Reserve, renowned for its endless golden beaches, volcanic landscapes, world-class windsurfing and kitesurfing spots, and tranquil, low-density appeal, continues to refine its visitor experience in 2026. The island emphasises sustainable tourism, wellness, and nature immersion while introducing premium enhancements to accommodations and promotional initiatives to extend stays and attract higher-value travellers.
Fuerteventura’s hotel sector sees targeted upgrades and repositionings in 2026, building on recent luxury introductions rather than a flood of entirely new builds.
A standout development is the ZEL by Meli√° property in Fuerteventura, scheduled to open in 2026 as part of Meli√° Hotels International’s lifestyle portfolio expansion. Following the successful launch of Paradisus by Meli√° Fuerteventura in 2025 (an all-inclusive luxury resort on Sotavento Beach with 363 rooms, wellness focus, four pools, and sustainable gastronomy), this ZEL addition transforms an existing asset into a modern, immersive experience aligned with contemporary luxury expectations while preserving the island’s unique identity and sense of place.
Other enhancements include ongoing refinements at properties like the Iberostar Selection Fuerteventura Palace (renovated in 2025 and continuing to offer adults-focused tranquillity on Jandia beach with local cuisine and exclusive areas) and phased openings of facilities at newer resorts such as HD Lobos Natura Fuerteventura (opened late 2025 in Corralejo, with full wellness spa services from March 2026, including the HD Essentia Wellness Spa, organic InPool Bar, multi-sport court, and gym from January 2026). These build on the island’s shift towards premium, adults-only, and family-segmented options that integrate with the natural surroundings.
While no major entirely new physical attractions debut exclusively in 2026, Fuerteventura strengthens its core offerings through enhanced promotion, sustainability initiatives, and immersive experiences.
The island advances its sustainable tourism model under the “Fuerte por Naturaleza” framework, focusing on balancing visitor growth with environmental protection in the Biosphere Reserve. This includes continued improvements to beach facilities (additional shaded areas and upgraded amenities at popular spots like Corralejo and Costa Calma), the completed Morro Jable to Costa Calma promenade (a 12-kilometre paved path for scenic walking and cycling, with future extensions planned), and emphasis on low-impact activities such as stargazing, guided volcano tours (e.g., Calder√≥n Hondo), whale and dolphin watching, kayaking, snorkelling, and exploration of protected areas like Isla de Lobos Natural Park and Parque Natural de Corralejo.
Experiential tourism gains traction with wellness programmes, nature-based adventures, and gastronomic highlights tied to local products. The strategy promotes year-round appeal, leveraging the island’s consistent climate and uncrowded spaces for activities like windsurfing on Sotavento Beach, jeep safaris to Cofete, and visits to Oasis Wildlife Fuerteventura.
Marlene Figueroa, Consejera de Turismo del Cabildo de Fuerteventura, has emphasised this approach: “La unidad de destino es la mejor estrategia turistica de Fuerteventura.” She has also noted a “muy positiva” outlook for the first quarter of 2026, with rises in tourist stay duration and income per visitor, while underscoring collaborative efforts to project the island’s essence internationally.
