Silversea Cruise, represented in the Irish market by Amanda Middler and Lynda McCorrys has redefined adventure and expedition travel for the third year in a row for their immersive exploration of remote and rugged destinations.
As a multiple winner and consistent finalist in the Expedition / Adventure Cruise Line of the Year category at the Irish Travel Industry Awards, organised by the Irish Travel Agents Association (ITAA), the brand claimed the title against a shortlist that included Celebrity Cruises, G Adventures, Hurtigruten, and Ponant Cruises. This recognition highlights Silversea’s growing influence in Ireland, where demand for experiential, small-ship voyages continues to rise.
Silversea’s activities in the Irish market focus on all-inclusive expedition cruises aboard purpose-built vessels like Silver Endeavour, Silver Wind, and Silver Cloud. These intimate ships, carrying between 100 and 596 guests, access remote locations inaccessible to larger vessels, offering zodiac excursions, expert-led lectures, and enriched itineraries. Irish travellers particularly favour Northern Europe voyages which often include calls at Dublin, Cork, or Belfast as embarkation or transit points. Popular expeditions explore the Norwegian fjords, Iceland’s dramatic landscapes, Greenland’s icy frontiers, the Scottish Hebrides, and the Faroe Islands, combining natural wonders with cultural immersion.
For 2026, Silversea enhances its appeal with itineraries departing from or visiting Irish ports. A highlight includes the 11-day Dublin to Edinburgh (Leith) voyage on Silver Endeavour in April-May 2026, traversing enigmatic Irish coastlines before heading north. Other programmes feature pre- or post-cruise city stays in Dublin, allowing guests to explore Georgian architecture, literary heritage, and traditional pubs. The brand’s Northern Europe collection for 2025-2026 offers over 70 voyages across 52 destinations, with emphasis on off-the-beaten-path landings, wildlife spotting, and sustainable practices.
All-inclusive luxury defines the Silversea experience. Guests enjoy spacious ocean-view suites, most with private verandas, butler service, gourmet dining across multiple venues, premium beverages, gratuities, and select shore excursions. Expedition-specific perks include specialised gear, onboard experts in natural history and polar science, and programmes like the S.A.L.T. (Sea And Land Taste) culinary initiative, which celebrates local flavours through regional ingredients and chef-led excursions. This appeals to Irish adventurers seeking meaningful journeys beyond standard cruising.
Trade partnerships strengthen Silversea’s presence in Ireland. The company collaborates closely with agents through dedicated support teams, familiarisation trips, and marketing resources that highlight expedition highlights. Agents promote Silversea’s voyages as premium alternatives to mainstream options, capitalising on rising interest in polar and adventure travel. Financial protection under ITAA regulations provides reassurance for bookings.
Sustainability is central to Silversea’s ethos. The fleet incorporates advanced environmental technologies, including low-emission engines and waste management systems, while expeditions emphasise low-impact exploration and conservation education. As a shortlisted contender in sustainability categories, Silversea aligns with Ireland’s eco-conscious travellers who prioritise responsible tourism in fragile ecosystems.
The Irish market for expedition cruising has expanded, driven by post-pandemic desire for unique, nature-focused holidays. Silversea’s small-ship intimacy, expert guiding, and all-inclusive model meet this demand, attracting affluent clients from Dublin, Cork, and beyond. Challenges include seasonal weather in northern latitudes and competition from niche operators, yet Silversea’s global reputation and innovative itineraries ensure resilience.
With repeated accolades, including Ultra Luxury Cruise Line of the Year wins, Silversea stands as Ireland’s premier choice for adventure at sea. Its commitment to discovery, luxury, and stewardship inspires travellers to venture where few have gone before, enriching Ireland’s diverse cruise landscape.
2026 awards
Irish Travel Industry Award winners 2026
Previous winners
Irish Travel Industry Award previous winners
