Marriott International has reported a third consecutive year of record-breaking development in its Asia Pacific excluding China (APEC) region for 2025, driven by surging intra-regional travel and strong owner confidence.
The region achieved 187 organic deal signings, representing over 28,000 rooms—a 32% increase compared to the previous year.
India emerged as the top growth market with a record 99 deals (over 12,000 rooms), followed by Thailand, Vietnam, Malaysia, and Japan.
Marriott opened 109 properties in APEC during 2025, surpassing a major milestone with its 700th property (Legacy Mekong, Autograph Collection in Vietnam).
- Conversions accounted for 35% of signed deals, allowing owners to quickly join Marriott’s global ecosystem.
- Multi-unit agreements represented nearly 30% of total signings.
- Luxury brands (JW Marriott, The Ritz-Carlton, and The Luxury Collection) made up approximately 19% of organic room signings.
- The company launched Series by Marriott™ in India, converting 26 hotels in a single day to the new brand.
- Other notable entries included the Moxy brand in Nepal and The Luxury Collection.
As of the end of 2025, Marriott’s APEC portfolio includes over 730 open properties across 22 countries and 27 brands, with a development pipeline exceeding 86,000 rooms.
