APT has appointed Michelle Ryan as its first country manager for Ireland to enhance the trade business for its Travelmarvel brand, reporting to head of sales and business development, Brad Bennetts.
Her responsibilities include fostering relationships with travel agents and retail partners, and plans are in place to organize dedicated fam trips for Irish agents in 2025.
Michelle brings over 10 years of travel industry experience, particularly in business development and sales, having previously worked at Royal Caribbean International where she built partnerships with various travel entities in Ireland.
Bennetts expressed confidence in Ryan’s ability to advance the Travelmarvel brand in Ireland, while Ryan looks forward to helping agents leverage opportunities and enhancing partnerships through joint marketing initiatives and exclusive training.
The companys’s strongest sellers include Rhine and Danube river cruising on Travelmarvel’s Contemporary River Ships, and the Douro in Northern Portugal, driven by the launch of the brand’s new MS Estrela river ship.
Brad Bennetts, APT & Travelmarvel’s head of sales and business development said: “After successfully launching Travelmarvel in Ireland over 18 months ago, we are thrilled to welcome Michelle to the role of Ireland country manager. “Michelle is perfectly positioned to push the brand forward – her contacts and wealth of experience will be invaluable as we continue expanding and investing in Ireland.”
Michelle Ryan said: “I have watched Travelmarvel’s presence grow in Ireland over the last year and am very excited to get onboard with the brand and help establish it further. “Working closely with agents, we look forward to sharing our exciting plans; showcasing Travelmarvel’s gold standard fleet, itineraries and service; and developing valued partnerships in the Irish market.”
