Royal Caribbean Group passengers are increasingly prebooking onboard experiences and spending money on their mobile devices, according to the cruise line.
The company has introduced new capabilities to make it easier for guests to pre book activities, leading to a significant increase in onboard revenue.
Approximately 70pc of guests book at least one activity before their cruise, and mobile app purchases account for about a third of onboard purchases. Customers who purchase onboard experiences before their cruise tend to spend more than those who do not.
