The Social Hub has introduced a new premium room design as part of their premiumisation strategy.
The premium rooms are being piloted at The Social Hub Amsterdam City from next week (July 20 2024), with plans to roll out the design across the entire portfolio in the coming years.
The group offers accommodation for a wide range of guests, including business travellers, students, and tourists, with various facilities such as co-working spaces and auditoriums.
Features of the premium rooms include king-size beds, rain showers, plush chairs, local design touches, and a selection of books tied to the brand’s purpose of creating a better society.
Founded as The Student Hotel in 2012 by Edinburgh-born entrepreneur Charlie MacGregor, The Social Hub currently operates 23 sites including 18 hotels in locations including Amsterdam, Barcelona, Berlin, Madrid, Paris Tourlouse and Vienna with Florence, Glasgow, Lisbon, Porto, Rome and Turin scheduled to open in rthe coming months.
Marion Koopman, The Social Hub’s chief operations and commercial officer, said: “After much research done to understand exactly what our varied guest profiles are really looking for, we’ve landed on a new room concept that represents the evolution of our brand’s design experience. Our approach aims to transport guests from ‘we’ community-centric spaces to a ‘me’ zone featuring a more sophisticated and values-driven experience. With this rollout we will also align our hubs to a higher category competitive set which we are aiming to move towards.”
