Tourism Ireland has completed a sales mission with 14 Irish tourism enterprises and four American tour operators.
The mission visited Houston, Los Angeles, Portland and Seattle. B2B events and presentations occurred in each city to promote Ireland to travel agents. Hundreds of commercial meetings took place to build partnerships for 2026 and later years.
Direct flights from 23 US gateways operated that summer to ease access for American visitors.
Alison Metcalfe shared “Our ‘Best of Ireland’ sales mission this week offers a valuable platform to showcase Ireland to key US travel professionals. It gives our tourism partners from Ireland and the US an important opportunity to inform and influence the travel agents they meet in Houston, Los Angeles, Portland and Seattle – highlighting what makes Ireland special and encouraging them to feature the destination in future programmes and recommend it to their clients.”
