- Knock airport joine Flybe in campaign
- West of Ireland promotion runs until September
Tourism Ireland, Flybe and Ireland West Airport Knock have joined forces to run a west of Ireland flights campaign this August and September promoting flights to Knock from the British cities of Manchester, Birmingham and Edinburgh.
The joint campaign includes an online article in Scotland’s The Daily Record, titled: Nine exciting things to do along the Wild Atlantic Way and pieces in the Manchester Evening News and the Birmingham Mail. on highlighting counties Mayo, Galway, Leitrim, Sligo, Roscommon and Donegal.
Joe Gilmore, managing director, Ireland West Airport, said: “We are delighted to partner with Tourism Ireland and Flybe on the biggest promotional campaign the airport has undertaken in recent years. Flybe have been a long standing partner of the airport and the commencement of their new services earlier this year from Birmingham and Edinburgh have been a major boost for the west and northwest of Ireland, as has their long standing Manchester service. Furthermore we are delighted to see fantastic exposure for all the counties in our region throughout this campaign, highlighting some of the wonderful attractions and activities available for tourists when they come west.”
Julie Wakely, Tourism Ireland’s deputy head of Britain, said: “As an island, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism. Britain is the largest market for tourism to the island of Ireland and we have seen excellent growth in British visitor numbers so far again this year, with the most recent CSO figures for January to June showing a 16pc increase.”
