Travel Department has been announced as the new sponsor of RTÉ Radio 1’s Sunday with Miriam for a six-month term, beginning shortly.
The show, hosted by Miriam O’Callaghan, features live interviews and stories, appealing to a wide audience every Sunday morning at 10am.
Recent guests on the programme include Ronan Keating, Jojo Moyes, and Barry McGuigan, showcasing a variety of human interest and lifestyle topics.
The sponsorship, brokered by Essence Mediacom, includes numerous promotional opportunities, such as sponsor-credited stings and features in other programmes.
Sunday with Miriam has seen year-on-year growth, now attracting an audience of 344,000 listeners, making it one of the most popular shows on RTÉ Radio 1.
Yvonne Boyle, Marketing & Sales Director at Travel Department shared: “At Travel Department, we believe that travel is about connection – meeting new people, exploring incredible places, and making lasting memories. That’s why we’re delighted to partner with Sunday with Miriam, a show that brings people together through inspiring conversations, just as we do through our guided holidays.”
Tara Farrell, Sponsorship Manager at RTÉ Radio, shared: “With year-on-year growth of 12,000* listeners, Sunday with Miriam is now the fifth most popular weekend show on RTÉ Radio 1. We are confident Miriam’s audience of 344,000* listeners will welcome the Travel Department.”
