- JetBlue Airways confirmed focus on JetForward strategy.
- Advisers assess sale viability to rival carriers.
- Scenarios cover deals with United Alaska or Southwest Airlines.
- JetBlue cancelled 3.5bn euro Spirit merger in 2024.
- Partnership gives United JFK slots from 2027.
JetBlue Airways brought in advisers to assess the viability of a sale to a rival airline. The carrier confirmed it remains focused on its multi year JetForward strategy to restore profitability. Reports detail scenarios for deals with United Airlines Alaska Airlines or Southwest Airlines that require antitrust approval.
JetBlue cancelled its €3.5bn merger with Spirit Airlines in 2024 after a judge blocked the deal on anti competitive concerns. The Northeast Alliance with American Airlines ended in 2023. JetBlue agreed in 2025 to provide United access to slots at New York JFK for up to seven daily round trip flights from 2027.
United has considered buying JetBlue at the right price. Recent consolidation in the United States includes Allegiant Air and Sun Country Airlines merger plus Alaska Airlines acquisition of Hawaiian Airlines.
JetBlue shared “as a matter of policy JetBlue does not comment on market speculation or rumours we have made meaningful progress on our multi year JetForward strategy and are focused on executing the plan we are confident JetForward is the right strategy to restore profitability and create value for our shareholders and opportunities for our crewmembers.”
