Brett Tugay speaking at Indaba 2024. “Tourism, unlike many industries, is a very inclusive sector. It cuts across all economic barriers and virtually every industry in the country. We are all a part of tourism; every one of us is tourism, and we have to realize that as a nation. If we can embrace tourism, there are no limits or bounds to where we can go as a tourism destination. South Africa has it all.
We have the game reserves, the beaches, the mountains, the deserts, and the wine farms. There are very few places in the world that can provide a holistic destination as South Africa can. But most importantly, we have the people. We have an extremely diverse nation with diverse cultures, which is something rarely seen worldwide. The fantastic thing is that we are a welcoming nation. We just need, as South Africans, to put it out there and show the world who we are.”