Elevate Tipperary Tourism Conference brought 200 tourism industry representatives to Cashel Palace to showcase Tipperary’s offerings for the upcoming tourism season, highlighting collaboration and support from various stakeholders across the sector.
The event focused on sustaining, regenerating, and elevating tourism at individual, collective, and county levels, with an emphasis on authentic, family-friendly experiences in a safe environment and slow tourism projects to enhance visitor experiences.
Speakers at the conference, including Alice Mansergh of Tourism Ireland and Paul Keeley of Fáilte Ireland said the ‘Time for Tipperary’ brand, strategic development plans, initiatives to disperse visitors, and collaboration opportunities to support the county’s tourism economy. The event also featured engaging discussions, a back the brand marketing plan, and involvement from key agencies offering support and training for local businesses and communities.
Caroline Rice, Tourism Development and Marketing Officer for Tipperary, said “the future success of Tipperary Tourism depends largely on the collaboration of stakeholders across the industry – from public authorities, community groups, tourism businesses, no matter what their scale, working with other stakeholders with an interest in this sector – educators, development agencies, Tipperary County Council, Fáilte Ireland, Tourism Ireland. The key is collaboration in order to cut through internationally and nationally. With the Suir Blueway, the Lough Derg Blueway and Greenways, a large focus of Tipperary’s current tourism strategy is placed on regenerative and slow tourism projects and building a network of sustainable tourism across the industry in the county.”
